Agentic ODA for proactive customer experiences
Imagine a world where telecom services don’t wait for problems—they
anticipate them. Where AI-powered agents within ODA components
communicate not just with customers, but with each other—across
systems, channels, and business domains, autonomously.
No more call centers stuck in reactive loops. No more fragmented
support journeys. This is our moonshot: a proactive, modular,
AI-driven telecom experience built on TM Forum’s Open Digital
Architecture (ODA), powered by Agentic AI.
The Problem We’re Solving
Today’s telecom support is passive and reactive. Whether it’s a
billing error, service disruption, or plan query, the customer must
initiate contact—typically navigating complex IVRs, chatbots, or long
wait times. Issues are ticketed and routed through siloed departments.
Even with current AI tools, agents remain standalone—confined to
narrow domains and unable to collaborate across systems.
The result? Slow resolutions, frustrated customers, high operational
costs, and limited scalability. Every new product or service often
requires staff retraining, custom integrations, and lengthy setup
cycles—driving up both cost and time to market.
Our Vision
We envision a telecom experience led by a Concierge AI Agent—a
proactive, intelligent assistant that continuously monitors the
customer journey and engages before problems arise. And it doesn’t
work alone. It’s supported by an AI ecosystem in which ODA components
communicate via open APIs and natural language protocols.
This is Agentic AI: autonomous, collaborative, and interoperable.
Building on the ODA-in-a-Box concept, our architecture enables AI
agents to discover each other, orchestrate actions, and respond to
customer needs instantly—without manual handoffs or redundant data
collection.
How It Works
When a service issue or anomaly occurs, the Concierge AI is alerted.
It gathers context from billing, network, and service systems,
consulting with other AI agents in real time. It then reaches out to
the customer with personalized insights and solutions—before they even
ask for help.
But it doesn’t stop at problem-solving. The agent offers
concierge-style services: tailored plan suggestions, proactive
updates, and loyalty offers—drawing on cross-domain intelligence.
The result is a seamless, responsive, and deeply personalized customer
experience.
Our Goals
Our goal is to enhance ODA standards to support AI-to-AI
interoperability. We’re introducing intelligent orchestrator
components that enable proactive service management—shifting telecom
operations from reactive containment to predictive care. We're also
proposing API enhancements to support natural language discovery and
communication between agents embedded within ODA components.
The Impact
This architecture will accelerate operational delivery while
transforming both support costs and customer experience. By
eliminating complex integrations, businesses can launch new
operational services over 40% faster. Repetitive tasks vanish. Manual
triage disappears. AI agents scale instantly, and operations become
leaner.
Customers benefit from faster resolutions, proactive engagement, and
hyper-personalized experiences. Businesses benefit from improved Net
Promoter Scores, reduced churn, and stronger brand loyalty.
The Future
We’re not just reimagining telecom support—we’re redefining how
digital services interact with people. Our Agentic AI-powered ODA
framework enables a future where building new anticipatory operational
services—like this concierge agent—is cost-efficient, seamless, and
swift.